La Paz, Mexico
MISSION
“From the Port to the Peninsula, our generation builds the bridge.”
The Long Beach La Paz Sister City Association is a bridge of representation and resilience—connecting two coastal communities through commerce, culture, and care for the planet.
In an era of division, we build unity and legacy for generations to come.
With support from the Long Beach Latino Chamber of Commerce, this partnership reflects the power of community diplomacy—a legacy built by and for the people.
At a time when equity and representation matter more than ever, this partnership reclaims space for Latino leadership in global dialogue, proving that diplomacy rooted in culture and compassion can build bridges where others build walls.
ABOUT THE PARTNERSHIP
On August 19, 2025, the Long Beach City Council and Mayor Rex Richardson officially voted to welcome La Paz, Baja California Sur, Mexico, as the seventh Sister City of Long Beach.
This initiative is supported by the Long Beach Latino Chamber of Commerce (LBLCC) and demonstrates meaningful intergenerational leadership, cultural pride, and economic collaboration between two cities whose stories mirror one another in creativity, resilience, and shared purpose.
ABOUT LA PAZ, BAJA CALIFORNIA SUR
Situated along the turquoise Sea of Cortez, La Paz is the capital of Baja California Sur and a global example of harmony between innovation and tradition. Known for its marine biodiversity, eco-tourism, and artistic vitality, La Paz is home to world-class scientists, artisans, and entrepreneurs dedicated to sustainability and cultural preservation. Their vital tourism port is currently expanding to become an important trade port.
Did You Know?
- Population ≈ 290,000
- Recognized as Mexico’s Marine Biology Capital
- One of the world’s top eco-tourism destinations
Like Long Beach, La Paz blends creativity, industry, and ocean-driven identity—making this alliance both natural and transformative.
BENEFITS FOR LONG BEACH
Global Trade and Tourism – Expands opportunities for Long Beach entrepreneurs, artists, and small businesses through binational collaboration.
Intergenerational Exchange – Connects students, professionals, and elders through partnerships with CSULB, LBCC, LBUSD, various Mexican-American youth, adult & senior programs.
Cultural Collaboration – Celebrates shared coastal heritage through art, cuisine, and storytelling.
Civic Leadership – Positions Long Beach as a model for community-driven, equity-centered global diplomacy.
BENEFITS FOR MEXICO
Access to U.S. Markets – Creates trade and logistics channels through the Port of Long Beach and LBLCC’s business network.
Tourism and Creative Economy Growth – Showcases La Paz as a hub for sustainable tourism and creative enterprise.
Educational and Professional Exchange – Strengthens collaboration in marine science, entrepreneurship, and sustainability.
Shared Prosperity – Builds civic pride, workforce development, and unity across both nations.
Vision 2026 → 2028
“From the Port to the Peninsula, our generation builds the bridge.”
Establish Signature Programs
Long Beach–La Paz Festival – An annual celebration of art, food, and cross-border collaboration. TBA
Each initiative embodies the belief that intergenerational collaboration creates legacy—proving that diplomacy led by community and powered by equity can redefine global engagement through Latino leadership.
Get Involved
Be part of the bridge.
Join the Long Beach La Paz Sister City Association and help shape the future of community diplomacy.
Email: latinos@lblcc.com | Phone: 562-833-8805